LONDON: A sex-education movie that may be bought by the Inner London Education Authority may not be advertised in the Evening Standard, because Cobra Films who made the movie want to quote the criticism of Cobra-1 that appeared in Gay News.
Cobra-1, also called etcetcetc, approaches the subject of sex from a standpoint that values relationships higher than “the perfect position” for a couple.
When Cobra Films booked the space in the Standard the advertisement department could see no objection to running the ad.
But when Geoff Richards, formerly of the Electric Cinema Club in Portobello Road, which gave Cobra-1 its premiere, took the copy for the ad along to the Standard, he was told by the assistant advertisement manager that the Gay News criticism was “near-pornography”. The man at the Standard suggested that Cobra should find a “respectable film critic to quote — like Alexander Walker” if it wanted to run the advertisement.
But Cobra Films, who maintain that the Gay News criticism (in GN10) was the only crit that approached the movie on its own terms refused to change the wording and would not cut off the by-line tag: “Peter Holmes, Gay News.”
The result is that no advertisement for Cobra Films’ first movie appeared in the Standard. The shareholders of Beaverbrook Newspapers are the losers.